A Content Calendar is essential for keeping your marketing initiatives organized, ensuring that content is produced and published in a timely manner, and that your team is always in sync. It helps with tracking content creation, publication dates, and content promotion.
Instructions:
- Start by determining the frequency of your content—daily, weekly, monthly.
- Identify key themes or topics you want to cover in a given period.
- Use the table below to plan out your content, ensuring a mix of content types and topics.
- Review the calendar regularly and adjust based on performance analytics and evolving business goals.
(Note: This is a sample format. Depending on your needs, you can add other columns like "Keywords", "CTA", "Links", etc.)
Weekly Content Checklist:
- All content for the week is finalized and proofread.
- Graphics and other multimedia are prepared.
- Social media promotional content is scheduled.
- Team members are informed of their respective tasks.
Additional Resources:
1. Books:
- Everybody Writes by Ann Handley
- Content Inc. by Joe Pulizzi
2. Videos: